Clothes-An Extension of our Personality

Clothing is a part of who we are. It is a basic necessity, a style statement reflective of our attitude, confidence and self -esteem. Our dressing and clothing is the way the world perceives us at first impression.
A well -dressed man comes across as dapper and well- groomed. An elegantly dressed lady leaves a graceful, lovely impression. Overall, well-fitted, comfortable and stylish clothing affects and reflects our mood and spunk.
Since time immemorial clothing has been an integral part of human culture and civilization. Several cultures and tribes have created their own clothing to represent their values, art, economic status and gender roles. All these after much consideration to their climatic conditions mindful of the natural resources available to them. The change in the ethos of clothing as cultural representation to a modern and constantly evolving multibillion dollar clothing industry is palpable to anyone who takes keen interest in fashion.
Encapsulating the significance and relevance of clothing to be uniform for everyone is not realistic or functional. The clothing industry can be sliced up into several sections keeping in mind the following considerations

  • Climatic and Geographical Location: Someone living near a beach (Goa for example) or a tropical place like Zambia and Bolivia may have different clothing needs than someone living in Alaska, Japan or Germany.
  • Classification According to Age; Kids wear (0-10 years)
    • Pre-teens and Teenagers (10 -19 years)
    • Young Adults (20 -35 years)
    • Middle Ages (35-60 years)
    • Elderly (60+years)
  • Occupation and Job Requirements: An agriculturist or someone working in an automobile factory may need different clothes than medical personnel or business executives.
  • Income, wealth and social class also reflect in one’s clothing choices
  • Motive: The purpose of clothing could be either practicality or prestige, patronage or comfort, traditional or modern, formal, casual or sporty.

The clothing and apparel industry in today’s context of globalisation has seen an emerging global trend in clothes as individual style statement. Women, men, teenagers and even today’s children are keen to keep up with certain trends in clothing and hence are fashion conscious in varying degrees.
Women in the Fashion/ Clothing Scene
She is the muse. She leads the fashion hegemony amongst all others. Women’s clothing is an affirmation of her various dynamic roles. Catering to the various requirements of the modern woman keeps the clothing industry a constantly evolving one. The modern woman needs to be equipped with a varied range of clothing and accessories to keep pace with her multifaceted avatars of career woman, multitasking homemaker, social butterfly, sporty diva, cultural icon and fashionista. It is therefore safe to say that women’s line dominates the clothing and apparel industry.
Men’s Clothing and Contribution to the Fashion Scene
Move over macho men, the metrosexual man is here to stay. He is well groomed and comfortable in his moisturised masculinity. Men today are equally image and brand conscious. They provide a growing market to the clothing industry’s voracious appetite.
Androgynous clothing
There is a third dimension to the above mentioned binary segmentation of clothing lines. Ungendered clothing has been introduced by some leading clothing brands are available just visit http://www.teejunction.com.au/and find fashion houses to mixed response.
While women comfortably and quite successfully experiment with the male look time and again, their male counterparts are treading the neutral gender fashion scene rather gingerly. Unisex fashion maybe a style trend but will it be accepted in the mainstream clothing industry? Only time will tell.
Speaking of clothes it is impossible not to think of timeless fashion – the classics. Many a time we are faced with a simple choice to pick up the current rage in clothing styles and clothes that reflect timeless elegance.
Several clothing brands over the years have strived to keep practical clothing simple. The cargo shorts and cargo pants for men and the leggings which took the fashion world by storm are just a few examples. Such trends may be practical, casual and easy to wear for many but may raise much hue and cry among the so called fashionistas.
The garment industry is a multibillion dollar one which boasts of several big brands bringing in high street fashion and style trends to the majority of the population at several price ranges. Clothing brands and fashion houses vie with one another to woo consumers across several markets. The competition is so intense that the top brands stop at none to capture their share of wallet within their niche markets. There are several instances of popular brands pulling out their clothing lines from their shelves when it doesn’t meet the required quality standards.